Plastic Wrapped

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Plastic Wrapped *

spotify x the ocean conservancy

Two questions asked in 2024:

1. Why is there over 440 billion pounds of plastic in our oceans??

2. Where the f*** is spotify wrapped??

Well, what if this year’s wrapped was delayed because of a special reason?

A special partnership perhaps…

Because, if people’s trash can take over our ocean… why can’t it take over their wrapped too?

BRAND: SPOTIFY X OCEAN CONSERVATORY

YEAR: 2024

AD: HANNAH CHRISTIANSON

CW: KAYCIE CLUTE

Case Study

OC Entering the chat

Spotify Wrapped is taking forever and the people aren’t happy (twitter isn’t taking it too well). To add some mystery, Ocean Conservancy will respond to tweets addressing these concerns.

Wrapped Takeover

2024 wrapped will start out like normal… however, there’s a twist.

Trashy cover art stickers

With Spotify’s new playlist cover art creator feature, we’ll take the stickers designed after any plastic products and turn them into trash.

OOHS

Using 2024 artist wrapped data, billboards will feature popular artist statistics in a way to convey a message about our oceans.