Jiffy Kitty

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Jiffy Kitty *


Let’s be real—pets are the new children. Everyone loves their fur babies and wants something that’s safe for them while being sustainable to the environment.

Recently, litter companies have begun to make litter out of peanut shells, and who has more peanut shells than Jif?

So instead of throwing them out, let’s create something new, something unexpected.

Welcome, Jif Crunchy Litter Pellets.

BRAND: JIF

YEAR: 2024

CW/AD: KAYCIE CLUTE

campaign board

Case Study

*this campaign is currently under heavy revision. please envision this video with the newest executions. thank you :)

Litter Packaging

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