Tail Trackers
*
Tail Trackers *
STRAY SAFE
Are they actually strays if they have a community that takes care of them?
A campaign close to my heart and inspired by the 20+ parking lot cats I fed every night in Miami (I miss them).
campaign board
your strays page keeps all your favorite strays in one place
Keep updated on your street cat’s status
the tail tracker’s map shows where someone last saw your street pet
using AI facial recognition and geolocation, your street cat with have its own page, combining everyone’s photos, recent feeding/sighting times, and more (you can also switch the name to the name you call them)
ads will also be placed on Chewy’s site, highlighting street cats in your area. Chewy will also donate 10% of proceeds from certain cat products to help feed strays on Tail Tracker
the app
OOHs
*will be specifically placed around nyc
